Monthly Archives: May 2010

Are You the Biggest Fish in Your Niche?

May 21, 2010
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Today’s Internet applications give customers the ability to formally and publicly review and rate products and companies with ease.  When a formal review process is not accessible, online discussion forums, YouTube and Twitter, among the many, are widely used to express dissatisfaction.  Simply Google “YouTube, Comcast” and see the impact one displeased customer can make to a giant corporation’s image.  The home video of a Comcast technician sleeping on a customer’s couch has been viewed by over 1.4 million people. Your company...

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Why Sales Force Branding?

May 19, 2010
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In the 90’s, I drove my car miles upon miles throughout an assigned territory, stopping to knock on the doors of companies I thought would be interested in buying my company’s product.  Every few hours, I would drive up to a pay phone and check my voice messages.  Do you remember those days? I don’t have to tell you how much things have changed.  And how much Web 2.0 (and 2.5 and 3.0) and Social Media have changed the way buyers buy. ...

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The Top 5 Biggest Bang for Your Buck Online Marketing Strategies

May 9, 2010
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The Top 5 Biggest Bang for Your Buck Online Marketing Strategies

These days, most everyone is trying to squeeze more out of their marketing budget. Print ads, yellow pages and direct mail are astronomically high in price, while yielding significantly low returns. Here’s the good news: The online space is ripe for cutting costs without skimping on results. So, here are our Top 5 Biggest Bang for Your Buck Online Marketing Strategies: 1) Lower Your PPC Bids: Conduct a simple test by decreasing your positioning in sponsored links, and monitor the impact on...

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Enterprise Technology Buyers’ Purchase Process

May 9, 2010
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Enterprise Technology Buyers’ Purchase Process

You can gain detailed insights on how enterprise technology buyers move through their purchase process – and the best ways to reach them at each of their research stages by watching this Google/TechTarget Research Project video today. This online marketing planning video gives enterprise information technology (IT) marketers and media buyers the tools to make smarter keyword and content choices – based on responses from more than 2,200 technology pros. 97% of IT pros use search frequently during their purchase process. What...

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The New Rules of Marketing for Telecom

May 9, 2010
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The New Rules of Marketing for Telecom

The rules have changed. Marketing for telecom isn’t what it used to be, and will never again be the same. But if you stay on top of technology, and follow the New Rules of telecom Marketing, you’ll learn and understand how your prospects are choosing their next product. You’ll discover how to provide your sales executives with better tools to help them turn those prospects into customers. Here’s a quick overview of The New Rules of Telecom Marketing #1 through #5: 1....

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