Monthly Archives: July 2010

How to Leverage Content

July 26, 2010
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In the past few weeks, we’ve discussed defining and solidifying your personal brand by building your network, increasing peer recommendations, and publishing relevant articles online. If you have completed some or all of the Sunday exercises over your cup of coffee, then you currently have some valuable personal branding collateral. Magnify your personal brand Don’t stop there – it will be critical to the success of your personal brand to persist with your efforts. However, as you move forward, you can magnify...

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Differentiate

July 18, 2010
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Time to grab your cup of coffee. Add a whole bunch of sugar to get you all pumped up for the next 30 minutes of action because today you’re going to define a fundamental part of your personal brand, from which you’ll build your persona and collateral over the coming months and years. The question is this: What differentiates you from your competition? Why should a person buy a product from you, contract your services or book you for an event over...

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Personal Article Marketing

July 13, 2010
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Wendy is the Sunday columnist on Dan Schawbel’s Personal Branding Blog.  Here’s the latest post.  Click here to explore Dan’s popular blog. Today is the day to begin showcasing your expertise online so searchers will find your name attached to some well-written, helpful, and informative content. When done right, personal article marketing is a sure fire way to solidify your personal brand, increase your credibility, and prove yourself a thought leader in your industry. Focus on the where: Let’s dive right in,...

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Why Relevancy Matters

July 6, 2010
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Wendy is the Sunday columnist on Dan Schawbel’s Personal Branding Blog.  Here’s the latest post.  Click here to explore Dan’s popular blog. It’s time to grab your cup of coffee and spend 30 minutes on some solid—but easy–action items that will make a difference to your personal online brand.  As you add your cream and sugar, reflect on the general purpose of building a brand: to establish credibility and visibility in order to signal quality and reduce perceived risk from buyers. Okay—let’s...

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