Time to grab your cup of coffee and dedicate a few minutes of your time to examining John Jenson’s Law of Personal Packaging. John is a speaker and author who helps companies and individuals develop their message and deliver it in a way that invokes confidence and trust in their audience. Years ago, he told me something critical to any personal branding objective: “Questions create uncertainty. Uncertainty creates doubt. Don’t give your audience a reason to doubt.” I spoke with John recently,...
