Monthly Archives: September 2010

The term “Web 2.0”, coined by Tim O’Reilly in 2004, essentially meant the next generation of the World Wide Web that allowed and encouraged user-generated content, or “Social Media.”  The Internet’s exponential growth has paved the way for what are now considered Web 2.5 and Web 3.0 applications that support expanded and mobile social-and business-networking sites, such as LinkedIn, MySpace, and Facebook, as well as wikis like Wikipedia, and discussion forums.   Social Media applications range from video sharing on YouTube to classified...

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For those who are persistent and driven to reach their goals, the constant launch and unveiling of Today’s-Hottest-Wow-Oh-My-God-This-Is-The-Next-Greatest-Thing-That-Will-Replace-Everything-You’ve-Just-Mastered-And-If-You-Don’t-Switch-To-It-By-Tomorrow-At-This-Time You-Will-Become-Completely-Irrelevant tools, it’s too easy to forget that you’ve come a long way, baby. (Quick–what brand did that 1970′s slogan sell?) After relentlessly working on your brand within the brand for weeks upon months or years–it’s time to step back and take a comprehensive look at the results to date. Here’s what to do–it’ll only take a few minutes. 1. Take a step back....

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Chances are, if you’re reading this blog, you’re searching for something.  Not searching as in Googling–I mean really searching–for a way to describe and display your unique gifts to the world.  You may be searching for the precise words to describe your talents, the most relevant differentiating message, or the most effective methods that will demonstrate your dedication to excellence, thought leadership and industry expertise. In short, you are passionate.  Passion creates art.  Art is a gift. And your gift is your...

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As Seth Godin would say, “if you want to be seen as different, then you actually have to be different. If you really want to stand out–really want to differentiate yourself from the competition and solidify your personal brand of coolness–you have to step it up a notch when presenting your unbelievably awesome, complex ideas. And that means saying goodbye to the same-old-same-old Power Point presentation.  Don’t get me wrong–Power Point is an invaluable tool and completely appropriate for almost any business...

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Your Twitter profile is a highly visible part of your company and your sales executives’ online presence – don’t waste an opportunity to reinforce your brand there. There are some beautiful and creatively designed Twitter backgrounds, or “skins,” on sites such as mytweetspace and twitrounds. But, if you have a next-to-nothing marketing budget and want it done quickly, you can create one on your own.  Depending on how fancy you want your background to look, you can spend zero dollars by using what...

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