The Inbound Marketing Process Infographic From: IMPACT Branding & Design
This is a great post on content marketing over at Junta42–part 2 of 2 “The History of Content Marketing”: In part one of this series – The History of Content Marketing – we covered how the barriers to entry for brands becoming media companies have fallen, and now the differences are all but gone. But don’t start the party just yet. In a recent study from the Content Marketing Institute and MarketingProfs, although 90% of all companies employ some form of content marketing, the majority are...