Your company name has significantly less impact today compared to any influence it may have evoked a decade ago. Why? Because endless digital product offerings and a sea of remote vendor choices have removed the “implied loyalty” from your customer base.
Instead of buying from your company, your customers now buy from the individual who’s most experienced in the industry, the person who specializes in the problem the prospects need to solve, the expert who provides valuable information throughout the decision-making process. They buy from the biggest, smartest, best-known fish in the sea—the sales executive whose name they recognize.
Today, to be the biggest fish, your sales executives must have:
- A killer online presence,
- social media proof of expertise, and
- a broad-reaching online professional network.
In addition, they need a consistent, personalized prospect and customer communication tool plus a formal program in the sales-enablement arsenal to close more deals.
In fact, a recent article from online marketing experts at Marketing Sherpa showed that personalized communications with prospects increased click-through rates by an astounding 23%. (See www.marketingsherpa.com/sample.cfm?ident=31465)
What do we know for sure? Sales force effectiveness comes down to one thing—using today’s technology to close more deals.
It’s called Sales Force Branding.
Click Here To find out about the SFB Program for your company.
