The Inbound Marketing Process Infographic From: IMPACT Branding & Design
This is a great post on content marketing over at Junta42–part 2 of 2 “The History of Content Marketing”: In part one of this series – The History of Content Marketing – we covered how the barriers to entry for brands becoming media companies have fallen, and now the differences are all but gone. But don’t start the party just yet. In a recent study from the Content Marketing Institute and MarketingProfs, although 90% of all companies employ some form of content marketing, the majority are...
Regardless of how you manage your reputation in real life, your brand is made up in large part by your digital presence and online reputation Your posts, tweets, updates and comments mean you and your brand are always on and ready to start a conversation–with or without you. Online, your prospects and customers can see who you hang out with, the groups in which you participate, the companies you’ve worked for and the reviews you give. When combined, your online activity tells...
Simon Sinek is the author of “Start With Why”, a book that explains the theory behind finding your passion and how that passion helps us become effective leaders that can inspire change. Sinek delivered a compelling TED Talk, using the success of the Wright Brothers as an example of the power of passion. You see, we often believe that success comes from perfect market conditions, a gifted team and plenty of capital. Sometimes we can get caught in the “they were at...
