Blog Archives

Enterprise Technology Buyers’ Purchase Process

May 9, 2010
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Enterprise Technology Buyers’ Purchase Process

You can gain detailed insights on how enterprise technology buyers move through their purchase process – and the best ways to reach them at each of their research stages by watching this Google/TechTarget Research Project video today. This online marketing planning video gives enterprise information technology (IT) marketers and media buyers the tools to make smarter keyword and content choices – based on responses from more than 2,200 technology pros. 97% of IT pros use search frequently during their purchase process. What...

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The New Rules of Marketing for Telecom

May 9, 2010
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The New Rules of Marketing for Telecom

The rules have changed. Marketing for telecom isn’t what it used to be, and will never again be the same. But if you stay on top of technology, and follow the New Rules of telecom Marketing, you’ll learn and understand how your prospects are choosing their next product. You’ll discover how to provide your sales executives with better tools to help them turn those prospects into customers. Here’s a quick overview of The New Rules of Telecom Marketing #1 through #5: 1....

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Marketing For Telecom

May 9, 2010
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Marketing For Telecom

The rules have changed. Marketing for telecom isn’t what it used to be (think back to the telecom Boom of the late ’90′s), and will never again be the same. Selling in the telecom arena requires more than simply a respectable sales executive with good product knowledge. Mutually beneficial relationships and consistent personal communication is key, but with endless applications to choose from in order to accomplish this goal, where does one start? That’s where we fit in. We’re telecom experts. We...

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How to Make LinkedIn Work for You

February 12, 2010
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Published on Maria Shriver’s Women’s Conference Site Recently, you’ve begun to pay more attention to your online presence. You’ve Googled yourself. You’ve joined LinkedIn. You may have even started your own blog. Now what? How do you maximize the benefits of your online network? How do you reap tangible results in the form of relevant opportunities and direct, personal reward? Here are 5 easy steps to help you get the most out of your online networking efforts by leveraging LinkedIn: 1) Make...

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5 Steps to Building a Killer Online Network

January 22, 2010
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Published on Maria Shriver’s Women’s Conference site One of the best ways to reap personal benefit from social media is to engage in a comprehensive online network.  Online networking provides access to influential people we would not otherwise encounter, and is an integral component in increasing your online presence and creating your online brand. LinkedIn is the leading professional networking tool in America.  With over 50 million users, group networking, and recruiting opportunities, LinkedIn is the perfect reputation building tool and one-stop-shop...

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