Blog Archives

Deliver Magazine’s recent feature on integrated marketing methods hits home for those of us marketing our brands to today’s “always-on” consumers. Whether you’re looking to increase brand awareness, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience from multiple angles to circumvent the unrelenting, ambient noise of the competition. “Consumers don’t live a single-channel life, or even a dual channel life,” Liz Miller, VP for CMO Council, tells...

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Content is king. The reason we hear that so often is because it’s true–with a sea of information, only the best, most engaging content stands out, gets referenced or is shared with friends and peers. The beauty of great content (and the key to its success) lies in its originality. As far back as written content goes, some form of research has always been required. Now that more people are writing and publishing online, making sure content is not “borrowed” (even with...

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You’ve probably spent the last few years working on your personal LinkedIn profile (if not–you should probably get on that…) and the profiles of your sales executives. Instead of leaving those perfectly groomed LinkedIn profiles out there to fend for themselves, utilize it to the fullest. Here are two easy ways to create a resume and present your personal brand: Vizualizeme.com: Visit Vizualize.me and create your own customized infographic. Vizualize.me allows users to…well, visualize their resume, including education, qualifications and experience. You...

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Everyone thinks they have a great sense of humor, right? But not everyone is funny, right? Such is the distinction between inside reality and outside reality. We often believe we provide quality deliverables on time and with a smile. But, customers may see us differently. Not that it’s all bad–unless you really do deliver crappy product, late and are grumpy while you do it…that’s no good… Creating a true personal value proposition is a matter of figuring out what you do really...

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Flint McGlaughlin is the Managing Director and CEO of MECLABS, an organization that conducts content and optimization experiments to improve the performance of sales and marketing programs. Coco Chanel, a pioneering French fashion designer, is considered one of the world’s most elegant women. So how can the two possibly be compared? Certainly, Flint is very elegant…but, here’s the point: Coco Chanel said: “Before you leave the house, look in the mirror and remove one accessory. Dr. Flint McGlaughlin says: “Clarity trumps persuasion.”...

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