Contributors

November 23, 2010
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Wendy Brache: B2B High-Tech Content Specialist; Founder of the Sales Force Branding Program; Author of Sales Force Branding: Differentiate from the Competition.

Wendy is a senior-level B2B high-tech content specialist with expertise in demand generation and marketing automation best practices. Through high quality, highly relevant content, she helps corporations differentiate from the competition, generate demand, and close more deals.

Wendy is the Sunday columnist for Dan Schawbel’s PersonalBrandingBlog.com, and is a featured writer for renowned websites, including Maria Shriver’s Women’s Conference, Chopra’s Intent.com, and Denver’s GreatIdeasForKids.com. Wendy writes for newspapers, magazines, trade journals, corporate websites/blogs and newsletters (click here for archives of non-business freelance writing, newspaper columns/creative features, 2006-2010). Click here to view Wendy Brache on LinkedInClick here to view Wendy Brache on Twitter.

Lauren Carlson, Market Analyst at Software Advice
Lauren Carlson is a Market Analyst at Software Advice. She writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. She has a background in the music industry, and when she isn’t writing about software, you can find her running at Town Lake and singing at local venues. She is a graduate of the University of Texas with a bachelor’s degree in journalism. She blogs primarily on Marketing Automation Software Guide.

John Nelson: Director of Marketing, Marketing Strategist
John Nelson has been Director of Marketing for The Alternative Board®, a Denver based business coaching franchise. He is currently a Marketing Strategist for Flint Group. The Flint Group has helped franchises grow and become profitable for 35+ years. Flint Group is also a proud member of the International Franchise Association. Follow John on Twitter twitter.com/JohnNMarketing or on LinkedIn at http://www.linkedin.com/in/johnlnelson

Spencer Powell: New Media Manager
Spencer Powell is the New Media Manager at TMR Direct, a direct marketing company. Spencer helps business owners who are frustrated with the lack of leads coming in through their websites. Spencer is an Inbound Marketing Certified Professional and focuses on ROI driven campaigns who asks, “If your marketing isn’t making you money, why bother?”

Elizabeth Sklaroff: Marketing Automation Specialist
Elizabeth is a freelance marketer, passionate about supporting clients with her core skills of online marketing management, social media promotion and email marketing/marketing automation. With a combined internet sales and marketing background, she has spent the last eight years helping clients close the gap between the two disciplines to get better results.

Elizabeth manages comprehensive marketing campaigns, lead gen, lead nurturing, social media, PR and reputation management programs for a variety of companies. Her writing contributions rank her as an expert on Focus.com and Ezine Articles with additional published articles in various websites and journals. Previous experience includes working for the Denver Post and Rocky Mountain News, Keating Investments and Access Marketing Company.

In keeping with her interest of providing real, measurable marketing results, Elizabeth holds a B.A. in Economics from Washington & Lee University.

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