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	<title>Sales Force Branding</title>
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	<link>http://salesforcebranding.com</link>
	<description>Differentiate From the Competition</description>
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		<title>Sales Force Branding Program</title>
		<link>http://salesforcebranding.com/sales-force-branding-program/</link>
		<comments>http://salesforcebranding.com/sales-force-branding-program/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 16:12:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SFB Blog]]></category>

		<guid isPermaLink="false">http://salesforcebranding.com/?p=1184</guid>
		<description><![CDATA[The Sales Force Branding Program consists of three phases: 1) Building your sales executives’ online presence. 2) Creating Social Proof of your sales executives’ industry expertise and thought-leadership. 3) Creating a consistent, personalized communication process between the sales executive and prospect By the end of Phase I and Phase II, your sales executives will be recognized as industry experts to whom prospects wish to refer as they begin their buying process. By the end of Phase III, your sales executives will have a consistent, scheduled, trackable system in place to personally communicate with prospects and customers. By providing relevant, timely, high quality information, your sales executives will lead your prospects through the buying process to the sale as they build a mutually beneficial, long-term relationship. Often, sales executives see results in the form of networking opportunities and prospect connections as quickly as the first day. Positive results increase exponentially throughout the program.  Click here to find out more about Sales Force Branding for your company.]]></description>
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		<title>Upcoming eBook!</title>
		<link>http://salesforcebranding.com/upcoming-ebook-sales-force-branding-how-to-differentiate-your-sales-executives-from-the-competition/</link>
		<comments>http://salesforcebranding.com/upcoming-ebook-sales-force-branding-how-to-differentiate-your-sales-executives-from-the-competition/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 15:32:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SFB Blog]]></category>

		<guid isPermaLink="false">http://salesforcebranding.com/?p=1170</guid>
		<description><![CDATA[What others are saying about Sales Force Branding: &#8220;Sales executives who want to stay ahead of the curve, capture more leads, and close more deals will learn a thing or two from Sales Force Branding&#8221; - Dan Schawbel, #1 international bestselling author of Me 2.0. The new eBook, Sales Force Branding: How to Differentiate Your Sales Executives from the Competition, will be available for sampling and purchase in October 2010.  The book will be readable on any e-reading device, such as the Kindle and iPhone, and as  a downloadable PDF. Check it out!  If you would like an advance copy of the eBook for review, please click here.]]></description>
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		<title>A Cup of Coffee to Reputation Management</title>
		<link>http://salesforcebranding.com/a-cup-of-coffee-to-reputation-management/</link>
		<comments>http://salesforcebranding.com/a-cup-of-coffee-to-reputation-management/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 15:22:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SFB Blog]]></category>

		<guid isPermaLink="false">http://salesforcebranding.com/?p=1168</guid>
		<description><![CDATA[Google never forgets. This can be a benefit or detriment to you, depending on what you’ve put online (or what others have put online about you) thus far. Negative content can range from news stories, blog posts or comments, and lawsuits that appear in search results all the way to compromising pictures or content on a Facebook profile. Whatever the outlet, this is your online reputation we’re talking about – which is often the only representation of you that potential employers and clients may have – it’s critical to know what’s out there and to take control. Believe it or not, there is something you can do about negative online information. Content is key The key to reputation management is content. Good content – and a lot of it – on Google friendly sites will help drive bad search results from the number 1-10 spots down to the teens or twenty’s, which is sometimes enough to sway a potential influential person from marking you with a big red letter. Unless negative items are consistently published and updated online, the more positive content you add, the farther the negative results will go. Improving your online reputation takes dedication and time. Now, [...]]]></description>
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		<title>A Cup of Coffee to FREE Marketing Automation</title>
		<link>http://salesforcebranding.com/a-cup-of-coffee-to-free-marketing-automation/</link>
		<comments>http://salesforcebranding.com/a-cup-of-coffee-to-free-marketing-automation/#comments</comments>
		<pubDate>Sun, 22 Aug 2010 12:56:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Freelance Writing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Marketing for Telcom]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SFB Blog]]></category>

		<guid isPermaLink="false">http://salesforcebranding.com/?p=1143</guid>
		<description><![CDATA[There are no more excuses. Today is the day to spend your cup-of-coffee time gathering, assembling and organizing your shiny new email list. You’ve got about a half hour, depending on how fast you drink your joe, to pull together the following: The shoebox of business cards you’ve accumulated over the past 5 years Email contacts from your personal email account, along with any past and present business emails Email cont acts from your LinkedIn account Email contacts you may have from your Twitter account Your subscribers’ list, if you have a blog Emails of past customers, prospects, partners, clients, and other relevant individuals For specific influential people you want to target, research their company website or blog—you may just find what you need This is the beginning of something big&#8211;your future success lies in this list. It will become the core of the majority of your marketing efforts going forward, so build of it with thought and vigor, and remember it is a foundation on which you’ll build. Okay, now go. Go! Why the sense of urgency? Because there are now two incredible&#8211;and free!—email campaign/marketing automation options for individuals and/or small businesses. Genius.com and Loopfuse have both announced free [...]]]></description>
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		<title>A Cup of Coffee to “Personal Branding for Job Search Success”</title>
		<link>http://salesforcebranding.com/a-cup-of-coffee-to-%e2%80%9cpersonal-branding-for-job-search-success%e2%80%9d/</link>
		<comments>http://salesforcebranding.com/a-cup-of-coffee-to-%e2%80%9cpersonal-branding-for-job-search-success%e2%80%9d/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 14:58:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Freelance Writing]]></category>
		<category><![CDATA[Marketing for Telcom]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SFB Blog]]></category>

		<guid isPermaLink="false">http://salesforcebranding.com/?p=1140</guid>
		<description><![CDATA[I got a sneak peek of Joshua Waldman’s newest ebook, “Personal Branding for Job Search Success.” Joshua is the founder of career consulting agency, Career Enlightenment. As an author, speaker, trainer and consultant, Joshua teaches technology skills that help businesses grow and job seekers get noticed. Joshua writes, “The realities of the new job market have shifted the job seeker’s paradigm on its head. Now, most jobs never even see the light of a public posting. Many companies have laid off corporate recruiters leaving hiring up to the line manager, who doesn’t even get paid for that task. And candidates are not expected to stay in any one job for more than two years. The only thing consistent from job to job in your career is You. Your brand is going to stay with you until you retire…If anything is important in your job search, then personal branding is the most critical and most overlooked step.” I caught up with Joshua last week to ask him a few questions: Wendy: What prompted you to create Career Enlightenment, and what are the biggest take-aways from the past four years of consulting? Joshua: I started Career Enlightenment almost by accident. I was [...]]]></description>
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		<title>A Cup of Coffee to Your Personal Email Campaign</title>
		<link>http://salesforcebranding.com/a-cup-of-coffee-to-your-personal-email-campaign/</link>
		<comments>http://salesforcebranding.com/a-cup-of-coffee-to-your-personal-email-campaign/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 14:08:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SFB Blog]]></category>

		<guid isPermaLink="false">http://salesforcebranding.com/?p=1137</guid>
		<description><![CDATA[At some point over the next year – whether you own a small business, run a website, sell professional services, or are looking to get hired for a gig or full time employment – people you don’t regularly communicate with will be ready to “buy.” So—when they are ready, will you be top of mind? It’s time to grab your Sunday cup of joe and take a look at creating a regularly scheduled email campaign. The goal is to connect and engage with a targeted group of potential customers, followers, partners, and other people you’re trying to influence with your personal brand. Sales guru Jefferey Gitomer explains that when you reach a prospect at the beginning of the sales cycle (when they realize they have a need and begin their research), you have an 85% chance of closing the deal. This is because you become part of their decision making process. When you get to them at the end of the sales cycle (when they’ve completed their research, or are just looking for a better price), you only have a 15% chance of closing the deal. That means that we want to ensure that we are available and living in [...]]]></description>
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		<title>A Cup of Coffee to the LAW of Personal Packaging</title>
		<link>http://salesforcebranding.com/a-cup-of-coffee-to-the-law-of-personal-packaging/</link>
		<comments>http://salesforcebranding.com/a-cup-of-coffee-to-the-law-of-personal-packaging/#comments</comments>
		<pubDate>Sun, 01 Aug 2010 14:46:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SFB Blog]]></category>

		<guid isPermaLink="false">http://salesforcebranding.com/?p=1135</guid>
		<description><![CDATA[Time to grab your cup of coffee and dedicate a few minutes of your time to examining John Jenson’s Law of Personal Packaging. John is a speaker and author who helps companies and individuals develop their message and deliver it in a way that invokes confidence and trust in their audience. Years ago, he told me something critical to any personal branding objective: “Questions create uncertainty. Uncertainty creates doubt. Don’t give your audience a reason to doubt.” I spoke with John recently, and he explained some of the most important questions one needs to ask of themselves in order to define—and then build upon&#8211;their personal brand. Here are a few gems from our conversation: Wendy: You often say the key question is “What do you bring to the table?” Can you expand on that? John: Here’s the thing&#8211;people will forget many of the things you say and do, but they’ll never forget how they feel in your presence. Now, sure&#8211;if you go to a party, and bring a really nice bottle of wine and some good conversation, I’m not saying the host won’t remember that—those are lovely things. What I am saying is that the wine and your presence at [...]]]></description>
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		<title>A Cup of Coffee to Leverage</title>
		<link>http://salesforcebranding.com/a-cup-of-coffee-to-leverage/</link>
		<comments>http://salesforcebranding.com/a-cup-of-coffee-to-leverage/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 14:41:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing for Telcom]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SFB Blog]]></category>

		<guid isPermaLink="false">http://salesforcebranding.com/?p=1129</guid>
		<description><![CDATA[In the past few weeks, we’ve discussed defining and solidifying your personal brand by building your network, increasing peer recommendations, and publishing relevant articles online. If you have completed some or all of the Sunday exercises over your cup of coffee, then you currently have some valuable personal branding collateral. Magnify your personal brand Don’t stop there – it will be critical to the success of your personal brand to persist with your efforts. However, as you move forward, you can magnify your personal brand by leveraging what you already have. So, let’s take what you’ve done so far and multiply its effects. Leverage Your LinkedIn Profile: Add the LinkedIn logo (and hyperlink the image to your LinkedIn profile) to your email signature. Don’t forget to also update the signature on your mobile devices, such as your iPhone and Blackberry. If you have a Twitter account, add your LinkedIn profile url to your bio section. If you have a Twitter skin, incorporate your full profile url on the page. Updating your LinkedIn status bar twice per week is a small expenditure of energy for a greater reward. Incorporating key words and phrases in your updates will increase your chance of [...]]]></description>
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		<title>A Cup of Coffee to Differentiation</title>
		<link>http://salesforcebranding.com/a-cup-of-coffee-to-differentiation/</link>
		<comments>http://salesforcebranding.com/a-cup-of-coffee-to-differentiation/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 15:24:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing for Telcom]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SFB Blog]]></category>

		<guid isPermaLink="false">http://salesforcebranding.com/?p=1106</guid>
		<description><![CDATA[Time to grab your cup of coffee. Add a whole bunch of sugar to get you all pumped up for the next 30 minutes of action because today you’re going to define a fundamental part of your personal brand, from which you’ll build your persona and collateral over the coming months and years. The question is this: What differentiates you from your competition? Why should a person buy a product from you, contract your services or book you for an event over your competitor? You might be able to list some fabulous features and benefits, but what your target market really wants is someone who understands their values, who they can connect with, and who can ease their pain. The best way to sell to your target market is by understanding your target market. And no one knows those people better than they do themselves. In “A Cup of Coffee to Your Personal Brand”(6/27) we discussed joining 10 LinkedIn groups. If you haven’t already, join 3 groups right now that are comprised of people in your specific target market. Start a conversation with no sales pitch whatsoever – you are there to learn. Ask your target market groups 3 questions: [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Cup of Coffee to Personal Article Marketing</title>
		<link>http://salesforcebranding.com/a-cup-of-coffee-to-personal-article-marketing/</link>
		<comments>http://salesforcebranding.com/a-cup-of-coffee-to-personal-article-marketing/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 17:29:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SFB Blog]]></category>

		<guid isPermaLink="false">http://salesforcebranding.com/?p=1082</guid>
		<description><![CDATA[Wendy is the Sunday columnist on Dan Schawbel&#8217;s Personal Branding Blog.  Here&#8217;s the latest post.  Click here to explore Dan&#8217;s popular blog. Today is the day to begin showcasing your expertise online so searchers will find your name attached to some well-written, helpful, and informative content. When done right, personal article marketing is a sure fire way to solidify your personal brand, increase your credibility, and prove yourself a thought leader in your industry. Focus on the where: Let’s dive right in, because there’s no time to waste today – we only have the time it takes to finish a cup of coffee, and there’s a lot to do. Here’s what I hear most often: “What if I’m not a good writer?” and “Where do I publish articles online?” Let’s tackle the “where” first: When you publish your article on a Google-friendly article directory site, you’ll give yourself a great chance of ranking high in organic search results. EzineArticles.com is one of the few sites that have actual humans reviewing and publishing content – and Google likes that – so it’s a good place to start. After you register yourself and upload your article, EzineArticles will review it. As long [...]]]></description>
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