Just because you run a business, are a consultant or haven’t even yet entered the workforce–it doesn’t mean you’re not destined to make an impact on the world at this very moment. Now is the time to focus on who are you really are, who you want to be, and how you are meant to make a difference. Steve Jobs said this: “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is...
Do you start every lead generation campaign from scratch? Do you find yourself in “fire drill” mode when you need to get a new marketing campaign out the door? Do several different people have a hand in each of your clients’ campaigns? If you answered yes to any of these questions, it’s a good idea to build client content “bibles” for the upcoming year. By investing a little time up front, you’ll create significant content efficiencies in 2012. 8 Steps to a...
Today’s buyers receive, use and make decisions based on trusted independent sources. In fact, according to IDC, marketing content is now the buyer’s preferred vendor information source. Now is the time to dedicate a few hours to a content map for 2012. Spending the time now will allow you to organize and filter all of your customer knowledge into a formal plan that will act as your editorial calendar for 2012. This won’t rule out opportunities for happy coincidences (which can be...
According to Gartner, by 2020, customers will manage 85% of their relationships without talking to a human. Great info on best uses of marketing automation and how it’s evolved over the years and how and why it’s growing now more than ever– Understanding Marketing Automation From: HubSpot Marketing Software
