Kelly Paull is a social marketing ninja and the self-proclaimed “geek” behind Directly Successful, a company that helps small businesses use technology to increase brand awareness and online presence. With clear, straightforward guidance rooted in years of first-hand experience, Kelly helps drive site traffic, power up Facebook pages and increase fan engagement. As an early technology adopter, she has the ability to recommend tools are proven to work and share her experiences with those that don’t. I had the opportunity to interview...

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For many years, John Soucie has been a regular at developer’s conferences across the country. As they each near their end, he hears and sees the same thing: groups of attendees expressing their desire for an alternative to the same-old-same-old PowerPoint presentation. As Chief Technology Officer of Media Connexus, John has set out to change the status quo, and is on a mission to change presentations as we know them. Media Connexus recently launched Impression Studio 2011, and developer software, Impression Designer...

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Here’s the news we’ve all been avoiding: your customers really don’t care about you and your product or service. Here’s the other big piece of news: Most of your customers are satisfied with their status quo. Forrester recently asked hundreds of executive buyers and decision-makers this question: “How do you make buying decisions?” 65% of buyers admit they make decisions based on who creates the buying vision. 35% said everybody has an equal shot–the sale is up for grabs. The Corporate Visions...

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The concept of “social proof” has been explored extensively through research conducted by Dr. Robert Cialdini, author of several best-selling books, including Influence: The Psychology of Persuasion. In short, social proof means that people do what they see others doing. For example, in a social experiment, one or more (anonymous) researchers looked up at the sky, causing bystanders to stop and look up to see what the first person was looking at. At one point in the experiment, so many people paused...

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