The content you create and deliver to your audience: Defines your brand Defines your niche Gives you social proof of expertise Attracts new prospects Converts leads Sloughs off old, less profitable customers For an easy guide to help you create good marketing content, see (http://www.personalbrandingblog.com/a-cup-of-coffee-to-your-007-story/). To learn how to leverage your content, see (http://www.personalbrandingblog.com/a-cup-of-coffee-to-leverage/). So, what is the #1 way to get more people to share your content? Write a great headline. Your headline inspires people to hit the share/tweet/link button. If...

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Ever heard of “Puff Puff Pass Tuesdays”? Here’s what it is, and why you should care: Snoop Dogg was streaming a show on Vidi for fans who were grateful for the interaction, new music tracks and tour/album updates. They liked the show so much that Snopp Dogg started a formal weekly show, “Puff Puff Pass Tuesdays”, now in it’s ninth month on Vidi. By staying active and engaged with his audience, Snoop is able to communicate with the people who matter. He...

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Here’s what your customers and prospects have: An endless amount of information available to them. Here’s what your customers and prospects don’t have: Time to sift through it all to determine what is most valuable. The power role in content marketing is the individual (or team) who aggregates mass amounts of subject-specific content, sifts through it all, and then delineates only the very best, most relevant and helpful information to his or her audience. Here’s a great example: Ray William Johnson. The RayWilliamJohnson channel...

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Content is a tool used to develop awareness. Content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” (-Junta42) So, how do we take awareness-developing content and turn it into sales? Let’s start with a brief timeline of the decision making process: Prospects first get an idea to buy. They then begin their research by asking peers...

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