Ever heard of “Puff Puff Pass Tuesdays”? Here’s what it is, and why you should care: Snoop Dogg was streaming a show on Vidi for fans who were grateful for the interaction, new music tracks and tour/album updates. They liked the show so much that Snopp Dogg started a formal weekly show, “Puff Puff Pass Tuesdays”, now in it’s ninth month on Vidi. By staying active and engaged with his audience, Snoop is able to communicate with the people who matter. He...
Here’s what your customers and prospects have: An endless amount of information available to them. Here’s what your customers and prospects don’t have: Time to sift through it all to determine what is most valuable. The power role in content marketing is the individual (or team) who aggregates mass amounts of subject-specific content, sifts through it all, and then delineates only the very best, most relevant and helpful information to his or her audience. Here’s a great example: Ray William Johnson. The RayWilliamJohnson channel...
Content is a tool used to develop awareness. Content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” (-Junta42) So, how do we take awareness-developing content and turn it into sales? Let’s start with a brief timeline of the decision making process: Prospects first get an idea to buy. They then begin their research by asking peers...
Hubspot recently reported new research on link sharing, conducted by link-shortener, bitly. According to their findings, links posted on Twitter, Facebook and those posted directly (email and instant messages) all have one thing in common–the activity associated with them peaks at about three hours. After those three hours, link activity begins to decline. FYI: YouTube’s activity timeframe is more than double, at 7.4 hours. What does this mean for your brand? The content you delineate to your audience has a limited amount...
