Flint McGlaughlin is the Managing Director and CEO of MECLABS, an organization that conducts content and optimization experiments to improve the performance of sales and marketing programs. Coco Chanel, a pioneering French fashion designer, is considered one of the world’s most elegant women. So how can the two possibly be compared? Certainly, Flint is very elegant…but, here’s the point: Coco Chanel said: “Before you leave the house, look in the mirror and remove one accessory. Dr. Flint McGlaughlin says: “Clarity trumps persuasion.”...

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Key Ingredient #1: Always Remember that You are Marketing to Humans. Spiro Pappadapolous is a speaker and consultant for restaurateurs and small business owners looking for ways to enhance their revenue through social media and emerging technologies. In a recent blog post, Spiro pointed out an important personal branding lesson: “You are marketing to humans.” Of course, we all know this…but the content we delineate into our marketplace often proves otherwise. Spiro points out the following: “Social media is not a broadcast...

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Twitter adoption has continued to increase at a steady pace, and Facebook is quickly becoming a key marketing tool. Here are some new Twitter stats (Pew Research), and some Facebook (All Facebook/Vendorshop) tricks and tips: Twitter: In 7 months, overall Twitter adoption has increased by 5%. Twitter usage amongst all online adults had leapt to 13% (from 8%). Men are more likely to use Twitter than women. In fact, the male demographic has doubled in size to 14% (from 7%). Urban dwellers...

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Electronic word-of-mouth–in the form of high quality content, consistent recommendations and continuously increasing network size–powers a great reputation and leads to strong branding. Strong sales executives are those with  high impact. With significant traction on solid ground, Klout has become the authoritative source to determine the power of your sales executives’ impact and influence across the web. For those of you new to Klout, the tool measures an individual’s influence with complex algorithms that take into account data points from Twitter, Facebook...

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