These days, most everyone is trying to squeeze more out of their marketing budget. Print ads, yellow pages and direct mail are astronomically high in price, while yielding significantly low returns. Here’s the good news: The online space is ripe for cutting costs without skimping on results. So, here are our Top 5 Biggest Bang for Your Buck Online Marketing Strategies: 1) Lower Your PPC Bids: Conduct a simple test by decreasing your positioning in sponsored links, and monitor the impact on...
You can gain detailed insights on how enterprise technology buyers move through their purchase process – and the best ways to reach them at each of their research stages by watching this Google/TechTarget Research Project video today. This online marketing planning video gives enterprise information technology (IT) marketers and media buyers the tools to make smarter keyword and content choices – based on responses from more than 2,200 technology pros. 97% of IT pros use search frequently during their purchase process. What...
The rules have changed. Marketing for telecom isn’t what it used to be, and will never again be the same. But if you stay on top of technology, and follow the New Rules of telecom Marketing, you’ll learn and understand how your prospects are choosing their next product. You’ll discover how to provide your sales executives with better tools to help them turn those prospects into customers. Here’s a quick overview of The New Rules of Telecom Marketing #1 through #5: 1....
