You can gain detailed insights on how enterprise technology buyers move through their purchase process – and the best ways to reach them at each of their research stages by watching this Google/TechTarget Research Project video today. This online marketing planning video gives enterprise information technology (IT) marketers and media buyers the tools to make smarter keyword and content choices – based on responses from more than 2,200 technology pros. 97% of IT pros use search frequently during their purchase process. What...
