The New Rules of Marketing for Telecom

The rules have changed.

Marketing for telecom isn’t what it used to be, and will never again be the same. But if you stay on top of technology, and follow the New Rules of telecom Marketing, you’ll learn and understand how your prospects are choosing their next product. You’ll discover how to provide your sales executives with better tools to help them turn those prospects into customers.

Here’s a quick overview of The New Rules of Telecom Marketing #1 through #5:

1. You CAN Compete against the Big Guys. You don’t want to run your business like the Big Guys–and you shouldn’t. In order to SEEM different, however, you actually have to BE different. In today’s telecom market, you need to clearly define who you are, what you stand for. You must find your differentiating factor and play it up, be it, live it. Don’t worry about the masses–that’s what the Big Guys are there for. You must put every single ounce of energy you have into your micro niche, because that is where the Big Guys are too, well..big to fit. Define who you are. Find your niche. Own it.

2. Word of Mouth is Key. Build it. With typical telecom service sales cycles averaging 6-9 months, it’s more important than ever to provide your sales executives with better tools to help turn prospects into customers. You must acknowledge and accept that your customers and prospects are talking about you–and the self-contained water-cooler area is far behind the times. Global chat rooms, blogs and online connections are the way it’s done today. It’s crucial for you to build, channel, and harness this chatter for your own good via a corporate reference and testimonial program.

3. You Must Make Yourself Findable or You Might as Well Be Invisible. It’s time to re-validate your website’s key word and search phrase strategy. You can do it the hard way, or you can do it the easy way. To make this quick: Do it the easy way. Download a good keyword tool, like Market Samurai. Use it. Be amazed at it’s awesomeness.

4. Break Down Your Foundation. Re-build it With the Right Materials. Don’t build your 2010 marketing plan around what your CIO thinks your customers want. Ask the people in the know. And those people are your customers. It’s time to build a good survey to ask them what they like, don’t like, what they want and don’t want. The most important question? “Would you recommend us to your friend or trusted colleague?”

5. Give Away Your Knowledge. For Free. That’s right–For Free. Your target market is out there right now searching around tech sites doing research. They’re reading someone elses’ white paper and referring to your competitors’ “Top Ten” lists. You want your prospects to view your company as the authority above all others. Write the content that proves that you know the in’s and out’s of your differentiating factor–whether that be your technology, your customer service, or your ability to meeting install dates. Publish it. For free. And don’t make them register to get it.

Click here to find out more.

Tags: Marketing